News and Events

COVID and Social Distancing Can’t Keep Highlands SWAT Youth from Advocating for The First Tobacco Free Generation
May 28, 2021

  SWAT (Students Working Against Tobacco) is Florida's statewide youth organization working to mobilize, educate and equip Florida youth to revolt against and de-glamorize Big Tobacco. SWAT is a united movement of empowered youth working towards a tobacco free future. SWAT works to change the social norms associated with tobacco. This means we want to change the way people think about tobacco… making it less desirable, less acceptable, and less accessible.    

SWAT Youth accomplish this by advocating for change in local policies that affect how tobacco is marketed, how it is sold, and where it can be used. SWAT members can typically expect to participate in a wide range of activities including community education and outreach, public speaking, collecting data, and media advocacy. 

While the 2020-2021 year was challenging on many levels, our clubs did their best, while being respectful of social distancing measures, to remain as active as possible getting valuable information out to their peers and our community. A few local projects our SWAT Youth were able to conduct this past year included participating in the annual Highlands County Fair, educating peers about various national tobacco control holidays, including Not A Lab Rat Day, hosting educational bulletin boards in their schools, presenting anti-tobacco/vaping messaging at the Sebring Soda Fest, and many more.      

We are beyond proud of the effort our SWAT youth exerted advocating for their health over the past year. These youth pushed past the excuses of a nationwide pandemic and dedicated themselves to ending the trend of tobacco use and creating the first tobacco free generation.

To learn more about SWAT visit our website or contact Amanda at